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Email Marketing for Doctors & Medical Practices
Our email marketing for doctors keeps your practice in touch with the patients you already have. We plan, write and send newsletters, recall reminders and seasonal messages that encourage patients to book check-ups. At the same time, we respect their privacy and their inbox.
What Our Email Marketing for Doctors Includes
Monthly newsletters
Practice news, health tips and service highlights written in a friendly, clear voice.
Recall and reminder emails
Prompts for annual visits, cleanings or follow-ups that patients might otherwise forget.
Welcome emails
A warm introduction for new patients with what to expect at their first visit.
Branded templates
Mobile-friendly emails that match your website and logo.
List management
Sign-up forms, unsubscribes and list hygiene handled for you.
Why Email Marketing Works for Medical Practices
Keeping an existing patient is easier than finding a new one. Email lets you stay in touch between visits and remind patients about care they need. It also tells them about new services or providers.
Email is also one of the few channels you own. Unlike social media, you do not depend on an algorithm to reach your audience. In addition, the cost per message is low.
Compliant Email Marketing for Doctors
Healthcare email needs care. We only email patients who have agreed to hear from you, and every message has a clear unsubscribe link. We also keep marketing emails free of personal health information.
We also follow the CAN-SPAM Act, which sets the rules for commercial email in the United States. In addition, we work with your practice to keep patient emails within your privacy policies.
Commercial email in the U.S. must follow the CAN-SPAM Act. Read the FTC’s CAN-SPAM compliance guide.
- Permission-based lists only
- Unsubscribe link in every email
- No patient health details in marketing emails
- Open and click reporting
How Our Email Marketing Works
- 1
Set up
We set up your email platform, templates and sign-up forms.
- 2
Plan
We agree a yearly calendar of newsletters and reminders.
- 3
Write and send
We write each email, you approve it, and we send it.
- 4
Report
You see opens, clicks and the bookings that followed.
Email Marketing FAQs
How often should a practice send emails?
Most practices do well with one newsletter a month plus timely reminders. Sending too often can lead to unsubscribes.
Can I use my patient list for email marketing?
Only for patients who have agreed to receive marketing emails. We help you collect permission the right way.
Do you write the emails?
Yes. We write every email in your practice’s voice and send it only after you approve it.
Is email marketing HIPAA compliant?
General newsletters with health tips, office news and seasonal reminders are common, so they are a safe place to start. However, emails should never include a patient’s own health details. The email platform should also be one your compliance officer approves. So we keep the content general and include an unsubscribe link in every email. We also only send to patients who agreed to receive them.
Services That Work Well With Email Marketing
- Digital MarketingOur digital marketing for doctors brings your website, SEO, Google Business Profile, ads, email and reviews together into one plan.Read About Digital Marketing
- Social Media ManagementOur social media management for doctors keeps your practice active and trusted on Facebook and Instagram.Read About Social Media Management
- Content WritingOur medical content writing service gives your practice website clear, accurate pages that patients understand and search engines can rank.Read About Content Writing
Ready to Talk About Email Marketing?
Book a free 30-minute strategy call. We’ll review your website and show you where email marketing fits in your plan.
Book a Free Consultation or call (800) 917-7215