Attention doctors: Is your website sending patients to your competitors?

(800) 917-7215
(800) 917-7215

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Google Ads for Doctors & Medical Practices

Our Google Ads for doctors service puts your practice at the top of Google when patients search for care. We build and manage AdWords campaigns around patient-intent keywords and track every call and booking. Then we keep refining your ads, so more of your budget turns into real appointments.

What you get

What Our Google Ads for Doctors Management Includes

  • Campaign setup

    Keyword research, ad groups and location targeting built around the services you want to grow.

  • Conversion tracking

    Call tracking and form tracking, so you know which ads produce real patients.

  • Ad copy and extensions

    Clear, compliant ads with call buttons, locations and service links.

  • Negative keywords

    We block irrelevant searches so you do not pay for clicks that will never book.

  • Landing pages

    Focused pages that match each ad and make booking easy.

  • Monthly reporting

    Clear reports on spend, calls, bookings and cost per new patient.

Why ads

Why Google Ads Work for Doctors

Many healthcare searches are urgent. For example, someone searching for a specialist or a same-week appointment is ready to book today. Google Ads let your practice appear at the top of those results immediately, while SEO is still building.

Ads are also flexible. You can focus on the services you most want to grow, the locations you serve and the hours your office is open. You can also adjust your budget at any time.

Done the right way

Healthcare Rules for Google Ads

Healthcare advertising has extra rules. For example, Google restricts some medical topics, and ads must avoid misleading claims. We write ads and landing pages that respect Google’s healthcare policies and the advertising rules that apply to medical practices.

We also keep patient privacy in mind. Our tracking also focuses on calls and form submissions and does not send patient health information to advertising platforms.

  • Patient-intent keywords such as service + city
  • Location and schedule targeting
  • Call and form conversion tracking
  • Compliant ad copy
  • Ongoing bid and keyword optimisation

We follow Google’s healthcare and medicines advertising policy. Read Google Ads healthcare policy (opens in a new tab)

Example

Build an Example Google Ad in Seconds

Pick a specialty, type a city and choose a headline style. The phone shows how a search ad could look to a patient, with Google’s character limits checked as you go.

Try a long city name to see the character limits at work.
Headline style
Headline 10/30
Headline 20/30
Description0/90

Sponsored

Lakeside Rheumatologywww.websitesdoctors-example.com/rheumatology/springfield

Rheumatologist in Springfield | Book Online or Call Today | Lakeside Rheumatology

Arthritis, lupus and joint pain care in Springfield. Book online or call today.

Call (555) 010-0123
Example A fictional practice and phone number, shown the way a mobile search ad can appear.

Example

Watch Negative Keywords Block Wasted Searches

These are example searches that could trigger a rheumatology ad. Turn on negative keywords and see which searches stop showing your ad.

Negative keywords

0/8wasted searches blocked

Patient searches still showing your ad: 5 of 5

  • rheumatologist accepting new patientsPatient search
  • rheumatologist salaryWill not book
  • free arthritis creamWill not book
  • lupus specialist springfieldPatient search
  • rheumatology jobs springfieldWill not book
  • how to become a rheumatologistWill not book
  • joint pain doctor this weekPatient search
  • rheumatology nurse jobs salaryWill not book
  • arthritis home remedyWill not book
  • rheumatoid arthritis doctor near mePatient search
  • rheumatology fellowship schoolWill not book
  • free lupus testWill not book
  • gout specialist springfieldPatient search
Our process

How We Manage Your Google Ads

  1. 1

    Strategy call

    We agree on goals, services, locations and a monthly budget.

  2. 2

    Build and track

    We build campaigns, landing pages and call and form tracking.

  3. 3

    Launch and optimise

    We watch results closely and refine keywords, ads and bids.

  4. 4

    Report

    Each month you see what you spent and how many patients it brought in.

Questions

Google Ads for Doctors FAQs

Still deciding? Ask us anything on a free 30-minute strategy call.

Call (800) 917-7215

How much should a practice spend on Google Ads?

It depends on your specialty, location and competition. We then recommend a budget during your strategy call and only scale up once campaigns are producing bookings.

How quickly do Google Ads bring in patients?

In fact, ads can start showing within days of launch. The first weeks are used to gather data and improve results.

Is my ad budget paid to you?

Your ad spend is paid directly to Google. Our management fee, on the other hand, covers setup, optimisation and reporting.

Do I need a new landing page for ads?

Not always, but a focused page that matches the ad usually converts better. We can also build one for each main service.

Are Google Ads allowed for medical practices?

Yes, but healthcare ads follow extra Google policies, and some treatments and medicines are restricted. In addition, your state board may have its own advertising rules. We therefore write ads within those policies and avoid outcome promises. Then we send clicks to a landing page that answers the patient’s question.

Related services

More Ways to Bring Patients to Your Practice

Put Your Practice at the Top of Google

Book a free 30-minute strategy call. We’ll talk through your goals, services and locations, and recommend a plan for your Google Ads.

Book a Free Consultation or call (800) 917-7215